Claim your boxers

boxer briefs and boy shorts that feel like you

It started with a few friends sitting around, talking about underwear that never quite felt right: riding up, squeezing weird, or just... not us.

So we made our own boxers that stay put. The kind you put on and don’t think about again.

We’re here to make something that fits, bodies, moods, moments. Something that lets you be in your body, fully.

what you can expect

Get ready for pairs of boxer briefs that will change your view of underwears
Slide into our long cotton boxer briefs for a cozy, hug-like feel, and try our short style for a light, breezy vibe, perfect for giving your legs some freedom!

Comfort

We chose top-quality fabrics your skin actually wants to be in.

Fit

Feeling good isn’t a nice-to-have it’s the whole point.

Authenticity

Show up as yourself every day.

who we are

We’re three queer women in Berlin who were done stealing boxer briefs from the men’s aisle - and their drawers. But guess what? We weren’t the only ones. More and more women were making the same swipe.

So, we got to work. Found an absolutely incredible local designer. Teamed up with a woman-led Berlin studio. Then we ripped up the rulebook and started fresh - choosing soft-as-hell fabrics, dialing in the perfect waistband, and obsessing over every damn seam.

BLU boxers that stay put, show off your shape, and feel like a second skin. No bunching. No squeezing. No more borrowing from boys.

BLU is for anyone who’s ever thought, “Wait, shouldn’t underwear feel good?.” Spoiler: It should. And now it does.

Designed in Berlin. Made for your body. So, go ahead - sign up and be one of the first to try our boxer briefs.